To celebrate its legacy in motor sports, FILA is joining forces with VR46 Riders Academy, founded by Valentino Rossi to support the riders to progress through the ranks, to the top of MotoGP.
With team riders living the VR46 philosophy of passion, striving for the unexpected, perseverance, an unconventional mindset and friendship, FILA found the perfect match with its ever-present efforts to innovate, while breaking boundaries and conventions. Follow #filaxvr46ra
With this initiative, FILA once again approaches the world of two wheels, a legacy from the early 20000s when FILA was first avtive in Moto GP.
The collaborative collection is a fusion of sports and lifestyle, taking cues from the fascinating world of two wheels and at the same time, reimaging FILA's roots anchored to the world of sports.
The designs and the story of the collection reflects the academy riders, their life, and the challenges they face day to day as told through prints, styles and colors, while also narrating the friendship, willpower, passion, perseverance and determination that nourish talent.
Follow #filaxvr46ra for more information.
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