FILA quickly recognised the characteristics on which sportswear should be based: it should support the athlete in his grace and movements, be flexible and yet fit perfectly. To this day, well-known athletes can identify with the brand, be it tennis legend Björn Borg or extreme mountaineer Reinhold Messner. FILA thrives on its special relationships with sports and their extraordinary talents. As the main sponsor of the Porsche Tennis Grand Prix in Stuttgart and as the sponsor of tennis stars Alexei Popyrin, Marin Čilić and Karolína Plíšková, FILA currently has a very strong presence in tennis.
FILA will continue to focus on the production of excellent sportswear in the years to come. Although the fashion scene has also discovered the unique spirit of sports, FILA is more than just at home in streetwear. With the legendary Disruptor, FILA is also considered the pioneer of chunky sneakers in streetwear.
One of the first highlights in the fashion Olympus in 2017 was the illustrious cooperation with the Italian luxury label Fendi. In September 2018, FILA's spring and summer 2019 collection already strutted independently down the catwalks of Milan Fashion Week.